Strategy and Goals
Timelessly modern values create a solid foundation: Values like reliability, stability and solidity have always formed the bedrock of all banking business.
Eight strategic goals of Oberbank:
Guided by these basic values, Oberbank formulated eight strategic goals, which constitute the framework for the Bank’s exceptionally successful business policy that has proved its worth over the years:
- Priority goal: safeguarding the independence and autonomy of Oberbank
Oberbank’s focus on this goal ensures that all the Bank’s activities will always serve the interests of its customers, shareholders and employees in a well-balanced manner, now and in the future. This priority goal is the basis and guiding principle of all Oberbank’s other strategic goals.
- High quality of advisory services
The Bank’s business strategy defines business customers – primarily industrial and medium-sized companies – and private customers as equally important pillars. In corporate and business banking, Oberbank has established itself as a highly competent partner in cross-border business, a key player with special know-how in the field of investment finance and as a supplier of alternative forms of financing such as equity and mezzanine capital finance. In personal banking, Oberbank excels with high quality and expertise in providing financial services that require a substantial amount of advisory support and possesses exceptional know-how when it comes to complex types of investment, securities transactions and private banking as well as residential construction finance.
- Continuous organic growth
Oberbank’s growth course is based on organic growth, that is, through expanding its network of branches. For this reason Oberbank, in contrast to many other banks, has no goodwill in its balance sheet and therefore does not run a risk of having to write off impairment losses on such assets. The objective of this expansion policy is to enable the Bank to accompany existing customers into new markets and to participate in the high growth potential of such markets by acquiring new customers there.
- Concentration on Risk Management
Oberbank only takes on risks it can handle on the strength of its own resources. Key objectives are to maintain corporate risk stable at a low level as well as to hold the risk/earnings ratio below 25% in the long term while keeping the impairment allowance ratio below 0.7%.
- Safeguarding long-term liquidity
Oberbank has traditionally tried to ensure that the Bank’s entire lending volume can be refinanced from primary deposits by customers and other long-term refinancing resources, e.g. the assistance funds made available by Oesterreichische Kontrollbank (OeKB), Kreditanstalt für Wiederaufbau (KfW) and LfA Förderbank Bayern. Furthermore, Oberbank holds extensive liquidity reserves in the form of securities and eligible loan assets. What is more, the Bank has access to open refinancing lines at a large number of other banks and institutional investors.
- No proprietary trading detached from customer business
Oberbank does not conduct any noteworthy proprietary trading that is not related to customer business. The work focus of the Global Financial Markets department is on services in the field of interest rate and currency risk management for customers and on activities for the Bank's Asset/Liability and Liquidity Management department.
- Strategic staff development
Oberbank consistently endeavours to enhance the professional expertise and social competence of its staff through systematic and needs-oriented further training of its staff members. The management by objectives (MbO) approach and predefined standards of performance provide clear orientation for management and employees and ensure regular targeted feedback.
- Ensuring long-term competitiveness by focusing on lean processes
Business processes are efficiently designed and company structures are kept lean. Rationalisation projects and a shifting of resources from administrative processes to customer activities contribute to creating the basis for a solid earnings trend and constantly good profitability ratios.